This is Blackbullion’s first insights report, built entirely on analytics derived directly from students usage of our platform and app.
We have analysed over 23 million transactions, totalling £1.4 billion, to better understand what students do, not just what they say. In this mini-report, we will share five crucial insights that are clear from the behavioural data trends.
What’s covered in this free report?
- Students are demonstrating what might be interpreted as genuine fear and anxiety about money.
- Students engage in positive behaviours, such as learning about budgeting and requesting a plan to improve their financial well-being.
- Students are engaging in more negative behaviours, which might, depending on your interpretation, indicate a lack of responsibility or a sense of hopelessness.
- Student spending habits suggest a need to empower students with greater ownership and empowerment towards their financial hardship.
- The amount of rent students pay accounts for a significant proportion of their maintenance loans, making it challenging to understand how policymakers expect students to thrive in learning.
Who is the report for?
The report is for:
- All staff at all universities and colleges – from leadership to junior colleagues
- Anyone at any organisation across the sector (and beyond!) with an interest in the wellbeing and outcomes of current students and future generations
- Policymakers involved designing legislation related to education, curriculum, and funding
Blackbullion has conducted this analysis in an aggregate form, following the guidelines of GDPR. Our analysis includes average monthly traffic to our platform of 81,612 unique users and app usage from 11,383 users.
