Financial education social media playbook

What’s inside?

Getting students interested in financial education can be a lofty aim, but it’s super important. Students can’t afford to push financial education down the priority list or their wellbeing could suffer in the short and long term.

The good news is that there are a number of tactics staff can use to encourage students to think more about money. We’ve put together this free social media resource for you to download, use and share with colleagues.

What is covered?

The playbook covers:

  • Social media housekeeping – including finding your platform(s) of choice, staying on brand and establishing your ‘voice’
  • Grabbing attention – ways to attract and keep students’ attention on social media
  • Making financial education engaging and relevant – hacks for creating social media content that’s a hit with students
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