Data driven insights
With universities and colleges across the country looking at innovative and effective ways to shore up their finances, taking a whole institution approach to students’ financial security should be the highest priority. After all, money makes the students’ world go around.
That means taking a complete lifecycle approach; helping the next generation of students to successfully enrol in university, stay enrolled and engaged and then graduate out successfully, having received career and employability support as they approach graduation.
Our first-ever Impact Report is a data-driven analysis of the 2024/25 academic year.
All data, graphs and metrics contained within the report, unless stated otherwise, have been collected directly from the 370,000 students who rely on us to learn about money in a non-conflicted manner, find additional funding and manage their money well in our new app.
Within the report, we have outlined Blackbullion’s Theory of Change and analysed the inputs, outcomes and success metrics that are important to us and our valued community.
What’s covered in this free report?
- We break down the different cohorts with a particular focus on widening participation and disparate demographics.
- We examine completion and engagement rates
- Considering non-continuation metrics in anticipation of releasing the Early Warning System in time for the new academic year
- Examining the financial returns and ROI of the Funds Management System
Who is the report for?
This report is for:
- University staff.
- Specifically, those in recruitment and outreach teams, marketing teams, student services, career/enterprise teams, those supporting international students, student unions and of course, professional staff working in funding or student support
- Policymakers and advisers considering the finances of young people
How is the data collected?
Blackbullion offers a range of features and products to students that require them to connect their bank accounts through open banking, working in a similar way to tried-and-trusted products like Apple Pay. In partnership with our FCA-approved partner Bud, we anonymise and analyse this data.
By representing our community of 370,000 students, we’re able to generate insights into students’ financial realities at local, regional, and national levels with high levels of confidence.
We’re committed to the highest levels of data protection and transparency. This means that we’re focused on delivering value to our students, empowering them to make informed decisions and challenging them on less-than-ideal activity. We share these insights in a way that protects individuals and allows organisations to better understand students’ needs – creating a more positive financial future for Gen Z and Gen Alpha.
Who is Blackbullion?
Blackbullion is the home of student money. Partnering with over 100 universities, colleges and companies, Blackbullion supports 370,000 students (and counting!) to learn about money, access additional funding and manage their money well.
Blackbullion is on a mission to help 1m students build a financially secure future.
Want to learn more about what we do? Book a call with Danielle Coe – danielle@blackbullion.com
