An exclusive guide from Blackbullion
See Why Behaviour-Led Data is a Marketing Imperative
Gen Z is on track to become the wealthiest generation in history, but they won’t engage with outdated marketing tactics. Static targeting, broad campaigns, and influencer hype aren’t enough to win their trust or their attention.
This guide from Blackbullion reveals how behaviour-led insights are transforming student marketing, helping brands stop wasting budget and start delivering real outcomes. With over £25m distributed in funding and 500,000+ young people engaged, we’ve seen first-hand how relevance, trust, and smarter targeting make the difference.
In this guide, you’ll discover:
The Budget Trap: Why broad targeting burns cash and what to do instead
Relevance at Scale: How personalised campaigns drive 100s of completed applications
Real-Time Signals: Using live student behaviour to adapt and stay ahead
Digital First: Why students don’t live at billboards or career fairs
Outcomes That Count: Measuring applications and funding, not empty clicks
Built, Not Borrowed: How to earn lasting trust beyond influencer hype
Want to know more? Download the full report
Who is Blackbullion?
Blackbullion is the ultimate destination for students to master money management. We’re on a mission to help students develop financial skills and confidence for life. Our products support over 350,000 students to become money smart before, during, and after their studies. We work with more than 75+ universities, colleges and businesses, including Amazon, Nationwide Building Society, and Imperial College London.
